About me
Bernardo Crespo
More than 25 years leading digital transformation and data strategy. Executive at Fortune 500 companies (BBVA, Merkle), Academic Director at IE and CEO of Quantum Markethink.
I help leaders get beyond the hype.
I have spent more than 25 years in digital transformation and data strategy. I have held executive roles at Fortune 500 companies and at digital consultancies, and I have founded and advised several startups and venture builders.
I ran digital marketing at BBVA — where I pioneered gamification in banking — and led digital transformation at Merkle. In 2016, EXPANSIÓN named me one of Spain's 50 leading experts in digital transformation.
Today, as CEO of Quantum Markethink, I work alongside senior decision-makers so they understand digital change and decide with judgement. And for over a decade I have been teaching executives at IE about emerging technologies, digital strategy, data strategy and artificial intelligence.
I write about all of it in The Data Mindset Playbook and in my learnings.
Right now
- CEO of Quantum Markethink
- Academic Director at IE Executive Education
- Author of The Data Mindset Playbook
- CEO · Quantum Markethink
- Academic Director · IE
- 25+ years of experience
- BBVA
- Merkle
- Expansión · 2016
How I help
01
AI and executive decisions
Bringing artificial intelligence into the leadership team's decision-making without delegating judgement.
02
Data strategy
From scattered data to reliable information, and to data governance that supports decisions.
03
Executive education
Programmes so senior leadership can decide with judgement in the age of AI.
04
Talks and workshops
Keynotes and tailored sessions on AI, data and the future of work.
05
Culture of trust
Trust as a multiplier of any technological transformation.
Where I publish
Does your leadership team decide with judgement in the age of AI?
Let's talk